As one of the most legendary entrepreneurs in all of Brazil, Roberto Santiago has one of the most interesting stories to tell. While many are well aware of the existence of his top notch Manaira Shopping Mall, most are unaware of his origin story and how this mall came into existence.
It all started when Santiago was young. He was born in Joao Pessoa and soon realized that there was no shopping mall that was readily available to his friends and loved ones. In order to head to the stores that they wished to shop at, he and his countrymen would have to spend a great deal of time and money traveling to distant locations.
In his mind, this hardly seemed necessary. Roberto Santiago decided at this time that he would remedy this problem once and for all. In order to place himself in a position to do so, he would first need to attend college. After attending the University Centre of Joao Pessoa and Pio X-Marist College, he would receive a degree in business administration.
Now that he had the tools he needed to maximize his level of success, he was able to land a job at Cafe Rosa after his schooling was completed. While he would assimilate quickly, he would soon come to a life changing realization. Why should he spend his days working for someone that he is better served by competing with?
Once he left Cafe Rosa’s home decor business, he elected to strike out on his own. His cartonnage business took off in no time and this set the stage for Roberto Santiago’s biggest move yet. He was finally going to open the shopping mall that the people at the Joao Pessoa area truly needed.
By 1989, he was able to purchase the land that he needed in order to construct the mall of his dreams. The Manaira Shopping Mall is the pride and joy of the area and it has become one of the primary entertainment hubs for the region. This mall is also one of the most versatile locations for families to spend time at.
No matter what your age group or particular areas of interest may be, there is something for you. With a concert hall, gym, food court and gaming area, it is no small wonder why it has become one of the most popular destinations in all of Paraiba.
Even the economic crisis of 2015 could not keep Roberto Santiago from continuing to achieve all of his goals. Even when other businesses in the area experienced problems, he was able to avoid all of the most common pitfalls. A number of additional investors have been attracted and he plans to continue his development in the area.