As millions of Americans and immigrants over the last hundred years can attest, the American dream is alive and well. The rags to riches, become anything you want mentality has echoed through lives of many who lived out their dreams. Doe Deere is a shining beacon of that American dream as she has been able to introduce the world to a new style of cosmetics that’s changing style as she sees fit.
From humble beginnings growing up in Russia, Doe showed signs of her young entrepreneurial spirit when she started selling temporary tattoos to her friends and classmates. That same level of innovation and creativity continued as she helped promote a band she was in with her now husband. Learning how to market her band is what set her up to become successful with her now famous Lime Crime line of cosmetics.
It started in 2008 when she was making a few different vibrant colors because she couldn’t find what she was looking for in cosmetic stores or online. She would make and mix to create what would eventually become the staples of Lime Crime, but she used avenues such as Ebay and other online forums to sell her new products. As the demands grew for her vibrant colors, so did her business. Doe has continued to develop new lines and colors of cosmetics developing what has now become Lime Crime.
Lime Crime is in its own rights a unique website and business in the world of cosmetics. It has been a pioneer in many ways, including leading the charge in moving away from traditional brick and mortar sells to all online. Doe has also been a champion for improved customer service at Lime Crime to provide repeat customers, or Unicorns as they are called, exceptional service.
Doe has certainly created a unique brand for her Lime Crime products, and has been able to market the branding of her products in a very forward-thinking fashion. Part of what makes Lime Crime products unique is that they are vegan and cruelty-free products and makeup. This approach to providing environmental friendly cosmetics shows social responsibility as part of the branding image that Doe Deere has in mind.
Doe Deere has shown great ingenuity and innovation as she has grown from selling fake tattoos to running and large corporations of cosmetics. She is living the American Dream and proof that anyone can become anything they want with hard work.
Read more at http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true.