When Nathaniel Ru, Jonathan Neman, and Nicolas Jammet were sitting in college discussing what they would do after school, they had no idea that in 2016, they would have one of the most successful startups in the state.
While they always knew that the chances of them ending up in employment were slim, they did not act on their dreams until after they graduated from college. After college, they did not even look for a job. The three agree that they had been influenced by their parents who were businesspersons.
Like most young entrepreneurs, the three did not have capital to start a business. They persuaded their friends and relatives to donate to them some money that they could use as capital. Their family and friends came through and provided the money they needed to open the first Sweetgreen store.
After their first restaurant, the budding entrepreneurs knew that they did not have time to relax and needed to grow their business and open more store as they had stipulated in their business plan. They used their well-developed and comprehensive business plan to convince investors to pump money into their growing business.
Soon after, their business took off and went national. The people embraced and loved their business model. During an interview, Jammet, who serves as the co-CEO of Sweetgreen, said that their company’s products were not the foods they offered, but the values they instill in people. The values were based on the desire to achieve a sustainable and healthy life.
Even with the growth, they barely changed their business plan. This gave the investors a confidence in the company and the individuals running it. All they were doing was implementing their business plan through the revenues they generated and the money investors pumped into the business.
All the three original founders serve as co-executive officers to the company. They possess unique skill sets that have helped them to grow the business. For instance, Nathaniel Ru uses his financial analysis skills he obtained from the University to help their empire with financial matters.
Businesses run by several people enjoy different skill sets brought in by each of the individuals. Sweetgreen’s co-CEO, Nathaniel Ru, brings into the firm’s management the skills acquired through a degree in finance. The CEO is also fluent in both English and Spanish making him ideal with all engagements between the firm and the Hispanic community. Nathaniel is a food and yoga enthusiast.