Just like a McDonalds meal is accessible to just about everyone in America at least 1 or more times a month, shouldn’t there be a healthy alternative the population can turn to? Shouldn’t classy, clean fast food restaurants be the norm instead of an oddity?
The founders of Sweetgreen, Nathaniel Ru, Nicolas Jammet and Jonathan Neman think the answer is, “Yes.” In addition, they are not alone. Many Americans are making the choice to eat healthier. Every grocery store and department store like Walmart or Target features natural food choices and healthier options. Some food chains even feature their own line of healthier items under signature labels.
Modern Trends in Healthy Eating
The dollars don’t lie. People have started to become more proactive about their food choices and their health. They’ve begun making choices with their pocketbooks as well, (at least on the grocery side of things). However, when it comes to dining out, it seems like only Californians and people in a few other places have a variety of healthy options.
In addition, though some cities have healthy restaurants, the price point is out of reach for most consumers. However, for just a few bucks, people with heart conditions, weight problems, diabetes and risk for all types of other health problems can go grab a giant, beefy concoction dripping with fake cheese, salt and oil. This is the unfortunate reality of the American fast food diet.
Just because people are busy and need food fast, should they really be forced to eat unhealthily? It’s almost as if they’re being punished for some sort of injustice, when in reality, they’re just trying to work more than 40 hours a week, take care of their families or complete a degree. They just don’t have time to cook.
Changing Fast Food 1 Restaurant at a Time
Sweetgreen is founded on 5 key principles. Those include, to:
- Think sustainably!
- Keep it real!
- Add the sweet touch, and
- Make an impact!
The restaurant chain seems to be accomplishing these goals in spades every single day. Whenever business founders make a decision, they measure that decision by these 5 key principles to make sure the decision they’re making is in line with their overall corporate goals. In this way, they never veer too far off the path that led them to success. Sweetgreen’s success depends almost exclusively on the fact that its business model is so unique and value driven.