The lip balm and lip care industry have been the same for over one hundred years. Seven years ago, a new company came onto the scene and made everyone rethink lip balm. EOS, Evolution of Smooth, showed up out of nowhere and completely changed the entire lip balm industry for the better.
Before EOS, anyone who thought of lip balm thought of Chapstick and the cylinder tube. There were very few flavors to choose from and were almost thought of as boring. EOS lip balm decided to change all of that. Research told them that their made buyers were women and they wanted something exciting.
The flavors were not the only thing that was changing. With the help of a clay artist, the orb shape would be the new shape for EOS, This shape was easy to hold and allowed for the maximum application.
In recent years, it has been a hot trend to use more and more organic ingredients in products. EOS decided to continue this trend. While they were using organic ingredients in their lip balm, they were able to keep their prices in line with the rest of the competition. They are now offering a better product for the same price.
Marketing proved to be a hassle but a Walgreens sales representative told them yes. She placed them on their shelves and had excellent results. Other stores soon followed and now EOS lip orbs are being used by famous celebrities. Soon online stores Luckyvitamin and ULTA began selling too.
In just seven years, EOS was able to completely revamp the classic lip balm and move into the number two slot. They are constantly working on new products and how to make the company even better. The future looks very bright for EOS.
Read how EOS lip balm started here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick?utm_content=buffer47040&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer