EOS lip balm has changed the way we view lip care products with its pastel hued orbs and exciting lip balm flavors like pomegranate raspberry and blueberry acai as opposed to the small, cylindrical tubes of lip balm in original, strawberry, and medicated flavors we’ve become accustomed to. In fact, even celebrities like Kim Kardashian, Christina Augilera, and Myley Cyrus have been spotted indulging in this new, made-for-women concoction.
Since EOS, an abbreviation of Evolution of Smooth, the company’s name, hit the shelves of big name drug stores like Walmart, Walgreens, ULTA and Target about several years ago, its been on a roll and has even graced the pages of several fashion and beauty magazines. In fact, Kline Research, reported that EOS currently sells over 1 million units a week, and growing, making it the second best-selling lip balm following Blistex, and surpasses Burt’s Bees and Chapstick.
The company, which began as a small start up nearly a decade ago, was initially inspired by the lip balm category because they noticed that most lip balms were marketed as a unisex product. However, after careful research, they found that the majority of women incorporated the product as part of their every day beauty routine, so they set out to create a product that would cater to the needs of women as part of their everyday experience.
At this point, the co founders Sanjiv Mehra, Craig Dubitsky and Jonathan Teller, used their own start up capital and funds to create a radically different lip balm that engaged all five senses, from the colors, to the soft, round packaging (https://evolutionofsmooth.com/lip-balm/smooth-spheres.html) that felt good in the hands, to the flavors, to the taste, to the smells, and they made it with organic ingredients.
In the end, they overcame many hurdles to finally get their product on shelves and has since become a household product, even prompting big companies like Sephora to create similar products. Read the full EOS story on fastcompany.com.