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EOS, the Fastest Growing Lip Balm Brand

EOS, the Fastest Growing Lip Balm Brand published on

EOS lip balm has changed the way we view lip care products with its pastel hued orbs and exciting lip balm flavors like pomegranate raspberry and blueberry acai as opposed to the small, cylindrical tubes of lip balm in original, strawberry, and medicated flavors we’ve become accustomed to. In fact, even celebrities like Kim Kardashian, Christina Augilera, and Myley Cyrus have been spotted indulging in this new, made-for-women concoction.

Since EOS, an abbreviation of Evolution of Smooth, the company’s name, hit the shelves of big name drug stores like Walmart, Walgreens, ULTA and Target about several years ago, its been on a roll and has even graced the pages of several fashion and beauty magazines. In fact, Kline Research, reported that EOS currently sells over 1 million units a week, and growing, making it the second best-selling lip balm following Blistex, and surpasses Burt’s Bees and Chapstick.

The company, which began as a small start up nearly a decade ago, was initially inspired by the lip balm category because they noticed that most lip balms were marketed as a unisex product. However, after careful research, they found that the majority of women incorporated the product as part of their every day beauty routine, so they set out to create a product that would cater to the needs of women as part of their everyday experience.

At this point, the co founders Sanjiv Mehra, Craig Dubitsky and Jonathan Teller, used their own start up capital and funds to create a radically different lip balm that engaged all five senses, from the colors, to the soft, round packaging ( that felt good in the hands, to the flavors, to the taste, to the smells, and they made it with organic ingredients.

In the end, they overcame many hurdles to finally get their product on shelves and has since become a household product, even prompting big companies like Sephora to create similar products. Read the full EOS story on

The SEC Whistleblower Protection Program’s Formation and its Functions

The SEC Whistleblower Protection Program’s Formation and its Functions published on

The informants of the Securities and Exchange Commission currently receive protection from a program that was formed in 2010. The creation of the plan was facilitated by the Congress’ enactment of the Consumer Protection Act and the Dodd-Frank Wall Street Reform. The changes that the legislations made in the finance sector were the first that had been enforced since the Great Depression. The Dodd-Frank Act was the main law that led to the formation of the whistleblower protection program. The regulations that have been set by the plan demand that job security and a financial reward should be offered to any individual who assists the SEC in uncovering company undertakings that violate the state and federal securities laws.


The United States has many law companies that have been created to offer legal representation to the SEC’s informants. The Labaton Sucharow is one of them, and it was the first firm to start offering the service. It has specialized in plaintiff representation for the past 50 years and began providing legal representation to the whistleblowers in 2010. The firm has a competent workforce and a highly organized system that it uses in filling litigations. Its employees understand the enforcement of the securities legislations, and they include internal detectives, forensics professionals, and financial analysts.


The company is currently being led by Jordan A. Thomas to provide top notch representation to its clients. He is an excellent attorney who has sufficient experience in the field. Mr. Thomas is a former employee of the SEC. He worked as the deputy director of the organization and also served in its Department of Enactment as a deputy principal litigation counsel. The SEC recognizes him for being part of the people who helped in the drafting and enactment of the whistleblower protection program.


The informants’ security program motivates the public to offer information to the SEC by providing a monetary reward, which is 10-30 percent of the fines that are paid as a result of the intelligence that they provided. The Commission also ensures that its sources are assured of employment security. The Dodd-Frank Act outlaws the embarrassment of whistleblowers by their employees.


The SEC considers the security of its informants, and therefore, it advises them to conceal their identity when consulting for the first time. It also permits them to be represented by an attorney for them to stay anonymous. The organization is accessible by anyone, and it offers translators for people who cannot speak English.

A Look At White Shark Media And Its Pay Per Click Management Service

A Look At White Shark Media And Its Pay Per Click Management Service published on

What Is White Shark Media?


White Shark Media is an online advertising agency that has its corporate headquarters in Miami, Florida. The company also has a branch in the city of Atlanta, Georgia. Not only does the company serve the domestic US market, it also serves the European market. It European division is based in the small town of Aars, Denmark.


Founded in 2011, White Shark Media has a stellar track record of impressive growth and client satisfaction. White Shark Media has earned the privilege of being named one of the most rapid growing online marketing agencies in North America. The firm has also earned the prestigious title of Google AdWords™ Premier SMB Partner. This title is given by Google to only 29 companies that show excellence in digital advertising and servicing to small businesses. White Shark Media has also been selected by Microsoft to participate in the Bing ads authorized reseller program.


Pay Per Click Management Service Offered By White Shark Media


One of the services offered by White Shark Media is pay per click management. The firm can directly manage your pay per click campaign on Google Adwords and Bing Ads. White Shark Media’s pay per click management approach is return on investment driven. This approach tries to maximize the money you invest in your campaign to offer you as big a payback or return as possible for your business.


A six part process is undertaken by White Shark Media to maximize the gains you can get from Google Adwords and Bing Ads. They include first, researching your competitors, the market potential and the industry you are found in. Next, White Shark Media staff will do keyword research on how to boost your sales and conversion rates. Third, will be a hand written and custom ad copy that will designed to increase your sales. The fourth part, will be the addition of ad extensions to your e-commerce platform if you have one. One can easily be set up if you lack one but want one.


The fifth stage of White Shark Media’s pay per click management campaign involves constant optimizations or tweaking to adapt your campaign to changing markets or conditions in the industry. It will also include monthly reports on the status of your campaign and your sales growth. The last stage of the campaign is a monthly conference call that can be done by phone or remotely via computer.

Nathaniel Ru and Sweetgreen’s Envision a New Direction for Fast Food

Nathaniel Ru and Sweetgreen’s Envision a New Direction for Fast Food published on

Some of us may not have heard of Sweetgreen’s but odds are it’s only a matter of time before this different form of fast food chains becomes as huge, household name. So what exactly is Sweetgreen’s? Sweetgreen’s is a fast food chain devoted to selling salads as its main menu item.


The idea for the platform came from the companies Co-CEO, Nathaniel Ru and his fellow CEO’s who founded the brand to create a new healthier fast food experience for consumers. The company prided itself on using only organic ingredients and providing them in the freshest way possible. Since opening the first location in August of 2007 in Washington DC, the new concept in fast food that Sweetgreen’s has to offer has continued to grow due to the continued efforts of Nathaniel Ru and those who work to continue to grow the brand as a healthier option for those on the go. Over the years, the chain has grown to now over 40 locations in various locations in the United States, including states such as New York.


The company continues to grow and before long could be seen nationwide, especially due in part to some influential investors such as Steve Case, Danny Meyer, and Daniel Boulud. Another thing that has helped the company to build its brand stronger is its online platform. Nathaniel Ru and those involved in Sweetgreen’s have used technological advancements to bring more information about their product to the public. But because Nathaniel Ru insists on quality before quantity to the public there are unique challenges that face Sweetgreen’s. For example, in order to keep their brand the best, each location shuts down five times each year to change the menu to reflect new seasonal produce. But it’s this dedication to quality that keeps the customers coming back and new ones flocking in. That’s not to say it was always easy for the now CEO of this growing food brand. Nathaniel Ru came up with the concept for Sweetgreen’s, along with his co-founders, Jonathan Neman and Nicolas Jammet while attending Georgetown University. When they saw there were no healthy, fast food places to eat in Georgetown they decided to come up with their own platform for just that. It wasn’t always easy but now it would seem that Nathaniel Ru and his partners are now starting to rake in the rewards for their efforts. It seems as if these days more of us are moving toward healthier options even in fast food. More fast food chains are getting on board with providing healthier options for consumers who are becoming more health conscious. As for Nathaniel Ru and those involved in Sweetgreen’s they don’t have to change to fit this new lifestyle, they already have.

FreedomPop Has Free Cell Phone And Internet Service Plans

FreedomPop Has Free Cell Phone And Internet Service Plans published on

Any company that can continue giving free services for years to come is a great company that many people should join. FreedomPop has a service that is their staple, which is the free service plan. Anyone who thinks about FreedomPop will automatically think about their free services, which is the free cell phone service as well as the free Internet service. Although FreedomPop offers several Internet services, this FreedomPop review will focus on the free service for the mobile hotspot. Using the mobile hotspot is a great choice for those looking to have Internet service when they are away from Wi-Fi service.

With so many areas that pick up Internet service from FreedomPop, those who choose to get the portable hotspot will never have to worry about using the Internet, especially if they are in a metropolis area that’s well populated. The portable hotspot requires a deposit, which can vary in price from around $40-$130, but the deposit is refundable. Once the hotspot is obtained by its user, they’ll be able to get 500 MB of free data each month that runs at 4G speeds. The user can also choose additional plans that have 3G and 4G speeds.

With several plans available, the highest priced plan for the portable hotspots is $19.99 per month with 2 GB of data. The 500 MB will still come free of charge, and additional data will cost $0.015 cents per megabyte after the initial data is used up. Similar to the free cell phone plan that FreedomPop has, hotspot users can get free data by doing several things. FreedomPop has all kinds of surveys and offers that can be obtained and filled out, and additional data is given to those who complete any of these offers.

Adding someone as a FreedomPop friend can also give the user additional data, whether it’s for their cell phone service or hotspot service. Those with a cell phone with free service from FreedomPop can use their own cell phone and will obtain 200 minutes of talk time, unlimited text messages, and 200 MB of data. If a user doesn’t want to complete offers to get additional free data, then they can always choose the Wi-Fi option, which allows them to get all of their services through Wi-Fi for only five dollars each month. With millions of hotspots to connect to, the service can be used at all times in many areas.

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Gooee LED Lighting Is A Great Choice

Gooee LED Lighting Is A Great Choice published on

Making your home look great is part of owning one. There are many ways to spruce up your surroundings, and one of them is with the lighting that you put in each room. Gooee LED Lighting is an excellent choice for lighting throughout your home. It will make your home look modern and stylish.

What Makes Gooee LED Lighting Such A Good Choice?

The Gooee LED Lighting ( will save you money on your electric bill. It is also made to the highest standards and quality levels. You will be happy with the product that you receive with Gooee LED Lighting.

How Much Does Gooee LED Lighting Cost?

Gooee LED Lighting prices will vary. It will depend on what size and style you decide to get for your home. The prices are reasonable, and you can always take advantage of any sales or promotions that are being offered at any given time. It is also important to remember that you will be saving money on your electric bill every month with the Gooee LED Lighting.

After you purchase your Gooee LED Lighting, you will need to install them. You should also pay attention to how you have to clean your Gooee LED Lighting so that you can keep it looking nice for a long time to come. There are instructions included with your purchase that will explain how to clean the Gooee LED Lighting. Make sure that you read over them so that you know what to do.











EOS is Changing the Lip Balm Industry

EOS is Changing the Lip Balm Industry published on

The lip balm and lip care industry have been the same for over one hundred years. Seven years ago, a new company came onto the scene and made everyone rethink lip balm. EOS, Evolution of Smooth, showed up out of nowhere and completely changed the entire lip balm industry for the better.

Before EOS, anyone who thought of lip balm thought of Chapstick and the cylinder tube. There were very few flavors to choose from and were almost thought of as boring. EOS lip balm decided to change all of that. Research told them that their made buyers were women and they wanted something exciting.

The flavors were not the only thing that was changing. With the help of a clay artist, the orb shape would be the new shape for EOS, This shape was easy to hold and allowed for the maximum application.

In recent years, it has been a hot trend to use more and more organic ingredients in products. EOS decided to continue this trend. While they were using organic ingredients in their lip balm, they were able to keep their prices in line with the rest of the competition. They are now offering a better product for the same price.

Marketing proved to be a hassle but a Walgreens sales representative told them yes. She placed them on their shelves and had excellent results. Other stores soon followed and now EOS lip orbs are being used by famous celebrities. Soon online stores Luckyvitamin and ULTA began selling too.

In just seven years, EOS was able to completely revamp the classic lip balm and move into the number two slot. They are constantly working on new products and how to make the company even better. The future looks very bright for EOS.

Read how EOS lip balm started here:


FreedomPop has No Contracts or Fees

FreedomPop has No Contracts or Fees published on

To say that everyone has a smartphone or a tablet these days maybe a bit of an exaggeration, but this is what the future is starting to look like. Smart devices are becoming much more mainstream and the data plans for these devices are making mobile carriers billions of dollars each year. A lot of this has to do with the fact that so many people are interested in unlimited data plans. There are other people, however, that may have no need at all for the extreme data plans that are provided by the top mobile phone carriers like T-Mobile and AT&T. There is a generation of older people that are simply crossing over from the analog to smartphones and they only want enough data to get them through emergency situations. This is where a company like FreedomPop is able to shine.

This is a company that is heavily associated with providing free internet access in the home and free Wi-Fi service to people that are trying to save money. It doesn’t make a lot of sense to pay large amounts for unlimited data if you never utilize unlimited data for music or movie streaming. It is possible that this may become the norm in the future, but many people are still buying DVDs in stores. There are also other consumers that are purchasing music through Google Play or iTunes. These people do not have a need for music or movie streaming at this point. That is why they benefit from a free service like the one that is provided by FreedomPop.

A lot of consumers are going to be skeptical in the beginning when they hear their freedom pop is offering free phone service. It can be somewhat scary to put your faith in an organization that is offering free cell phone service. There have been a lot of good reviews for FreedomPop online, and this is what has given consumers the courage to drop their current cell phone plans.

One thing that many consumers are raving about is the ability to sign up for a service that has no contract. This is something that the major carriers or trying to get people to commit to. A contract can be very difficult to keep up if you find service that is better somewhere else. This is where a lot of people get stuck with paying fees for a contract.

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José Borghi: The Transformational Advertiser

José Borghi: The Transformational Advertiser published on

José Borghi is the founder of Mullen Lowe agency, which was formerlyBorghi Lowe. The agency is considered among the most influential advertising firms in Brazil. Borghi has created high-profile campaigns like Mammals Parmalat where children dressed like stuffed animals sang memorable jingles of the Sazónaccompanied by popular hits of Luciano and Zeze Di Camargo.

Borghi began his advertising career in the third year in high school when his sister invited him to attend a performance at the Castro Nevestheatre and choose an advert. It was a show about commercial Vts awarded in Cannes. That was the eve of his passion for advertising and from there pursued it as a career.

Career Progression

Born in Presidente Prudente, Borghi attended PUC-Campinas and graduated with a degree in Advertising. Jose Borghi got his first job in 1989 with the Standard Ogilvy. He would later work with many agencies including the FCB, Talent, DM9 / DDB, and Leo Burnett before co-founding BorghiErh alongside his partner Erh Ray.

The company began from scratch with no sponsoring banks, investors or godfathers. The two partners worked tirelessly to build it to great success. It was later bought by Lower in December 2006 and transformed to Borghi Lowe. Henceforth, the agency has grown in the advertising industry both domestically and internationally. Borghi Lowe recently merged with Mullen Group and Lowe and Partners to form Mullen Lowe. Jose Borghi serves as the CEO alongside Andre Gomes.

Achievements and Commendations

José Borghi is a persistent advertiser who believes that hard work pays in the business world. He has been recognized for his passion and ability to persist and follow his vision even in adverse situations. He acknowledges that nothing comes as a matter of chance or luck, but through a deliberate effort to achieve results.

Since his early career, Borghi has pioneered important concepts in the advertising world that helped transform organizations like Fiat, Charlie, Honda, and the Down Syndrome Association. He had great achievements that earned him local and international awards while advertising for the Delta Airlines, Editora Globo, Procter, Unilever, Electrolux, Bunge Group, Asia Motors, Leaf Group, Antarctica, and Itaú, Arcor, to mention but a few.

The most notable awards he received are 14 awards from Lions Cannes, ten awards at the One Show, seven awards from the London Festival, and eleven at the New York Festival. Borghi was also recognized by the JPA in 2009 and named the Advertiser of the Year by Sao Paulo’s Columnists. Source:

Dick DeVos Sets A High Standard For Giving

Dick DeVos Sets A High Standard For Giving published on

Philanthropy Roundtable recently sat down with Betsy DeVos for an interview that covered several hot button issues regarding education. The interview was an opportunity for Betsy DeVos to give her impression and thoughts on education. The topics concerning the interview revolved around school vouchers, school choice, charter schools, and home schooling.


Betsy DeVos provided very effective answers to the questions asked during the interview. The answers she gave during the interview showed a tremendous understanding of the education system and the issues that surround the education system.


I feel that Betsy DeVos conducted a good interview. The interview was a chance for people to get a better understanding of how children are impacted by the education system and how the lack of money can affect the education that children can receive.


Betsy DeVos is the wife of Dick DeVos. The name Dick DeVos is well known in business circles. He has served in key executive positions at Amway and with the Orlando Magic. At both organizations, Dick DeVos provided excellent leadership and helped both organizations move forward with successful operations during his time of leadership.


As the current President of the Windquest Group, Dick DeVos is still providing effective and successful leadership. Mr. DeVos has helped to improve and grow the Windquest Group in various ways.


The business success that Dick DeVos has achieved in his professional life is noteworthy. However, there is much more to Dick DeVos than business success. Mr. DeVos is a family man, a husband, a father, a son, and serves many other roles in his life. He is a man of compassion and understanding. One of the areas where Dick DeVos has been and continues to be a leader beyond business is with his charitable giving.


Mr. DeVos has helped many people from all walks of life through his charities, other charities, and his individual assistance. Dick DeVos has a passion for helping people. He helps many students further their education by providing scholarships. He helps his community through establishing and assisting with community initiatives. Also, he helps many by helping with projects such as developing a hospital, a medical school, and a convention center.


Dick DeVos has set high standards for every aspect of his life. He has achieved great success in business life, his personal life, and his charitable life by never settling. Dick DeVos gives his all in whatever task he is working on because he will settle for nothing less than giving his best.